Making an Impression

They say that first impressions are the most important. People  judge you by your first contact. I want to share with you some ideas on how you can be more impressionable.

1.) Marketing Materials: The quality of your business card, brochure, or flyer says a ton about the standards of how you do business. If your marketing materials are home-printed or look like something Uncle Morris in prison put together, your first impression will be creamed by the your competitors, who invest in quality materials. We recently did a business card project for client where we developed a redesign from his previous materials. Once he began handing them out he notice a huge difference in his sales leads. One client actually told him that he was going to use his service solely based on the quality of his business card! Now, that’s what I call a good impression. Click here to see the professional designs we’ve created. 

2.) Give a Gift: Everyone is friends to someone who gives. Be generous with your first impression by sending out a nice promotional item. These may seem bit gimmicky, but it works! Let’s face it: How many times have you received a nice gift in the mail or in person right before a cold call? Not often! Not only will you see a dramatic difference in your sales leads but you’ll notice a shift in how prospects treat you. Who can be rude to someone who just gave them something with a nice perceived value? It’s the law of reciprocity, responding to a positive action with another positive action. Find a unique gift for your next promotion by visiting our LogoMall.

3.) Introducing Yourself: When you are at networking functions or meeting prospects for the first time in person, how do you present what you do? Do you give off smoke signals that you are out to sell them something or do you introduce the need you fulfill? Be clever with it and you will soon be engaged in conversation with that person. I was at a Chamber event where we all had a chance to mingle and get to know one another. I was asked the popular question: “What do you do?” To that I answered, “I help people spend more time on the golf course.” I received some smiles and soon started talking about how we use promotional programs to help grow businesses so that they can spend more time doing the things that they enjoy.

Remember, first impressions are critical to the success of generating quality prospects. Plus, have a little fun with it, keep it professional, and it will make marketing your business more impressionable.