Quick Social Website Commentary

I had an interesting conversation with a gal this week and she shared with me some insight and perspective on the whole social media websites that she had learned from a recent webinar. Perhaps this may help clarify a purpose to  websites like Twitter and Facebook and help you get the most out of these medias.

Clever Branding

You can take an ordinary product and turn into something extraordinary with the use of clever branding and positioning. About a year ago my brother and I launched a coffee company, Book Brew, specifically branded for the book market. Seeing a need to be filled with retail bookstores competing with large chains and on-line stores such as Amazon.com, this line of supreme coffee was built.

Small to medium size bookstores now have the perfect product to position themselves in a way they never have before all thanks to great products and creative packaging. Sometimes all it takes is an innovative brand and a labor of love to generate a valuable solution. This brand is expanded by three aspects: 1.) Great product message 2.) Clever packaging and categories 3.) Quality product.

A Quack of a Tradeshow Promotion

This week while enjoying  the Gideon Media Arts Conference and Film Festival I picked up a promotional item that caught  my interest. SeaChanger, a video production and theater lighting company, were handing out rubber ducks decorated like bumble bees. They call it the BumbleDuck. While the item certainly got my attention I had to know why they chose that particular product for their promotion. On the surface a duck and bee had absolutely nothing to do with the services or products they represented.

However,  the attending host of the booth eagerly explained to me the thrust of the program.