Using Twitter for Marketing

So what use is Twitter in marketing anyways? Maybe nothing if you don’t approach it right.

Like other marketing trends, products or solutions it is a good idea to first decide what your objectives are in using that medium. There are many key ways a business or individual can use Twitter from a marketing stand point. 

1.) Build Sales

Controversially, you could fill your tweets with direct promotions and sales pitches, if the majority of your followers are looking for that. However, many people find this annoying and you may end up losing many followers. An idea would be to direct your current customers to follow you on Twitter for news and promotions only available from that site. Please comment if you have seen results from this type of Twittering. 

2.) Build Rapport

Another usage would be to establish a positive reputation through Twittering  useful information, links and tools. This will establish you as a valuable resource and a friendly expert in your profession. 

3.) Build Relationships

Comment and follow others on Twitter to make online relationships that could develop referral marketing. Ask questions of others and solicit helpful advise and people  will begin to look to you.

4.) Build Customer Service

Amazingly many companies are using Twitter as a customer service tool. Customers post questions and comments for the company to service. For those brave enough and open to that level of transparency this is a great way for others to see just how great a company you are by your customer service.

The Idea Chef had recently began to Twitter. Follow us at @ideachef.

I am interested in the marketing results Twitter has generated for others. If you have any great success stories leave a comment on this blog.